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Plague n°
1
Standardisation and dilution risk of the brand identity
" Jack of all trade, master of none "
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Plague n°
2
Maximal risk of exposure
" Never put all eggs in one basket "
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Plague n°
3
Disappointment risk concerning civic expectations
" Noblesse oblige " was the rule years ago
"Civic company " is the rule today |
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Plague n°
4
Adaptation difficulties risk for a worldwide strategy
"What is true in a country can be false in an other"
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Plague n°
5
Increased risk of blackmail
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Plague n° 6
Imperialism tendency may become difficult to bare
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Plague n°
7
The stock exchange risk
" Butterfly effect " |
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