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Always looking for improvement of our service in the field of processed food, PLM Marketing Research has just opened a new office in the Agropole Campus in Agen.
In addition of the usual research techniques, we can now carry organoleptic tests thanks to:
- A spécial equipment of 36 stables for testing and sensorial analysis, with the full COFRAC agreement, at the same time
- A twin panel with "new born" and "expert" panelists, recruitable at any time. |
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The specificity of épicurial® test compared to classical organoleptic tests in addition to appreciation of the product according to each componant, and the level of satisfaction with this item, PLM Marketing Research adds :
The level of pleasure given with this product and the purchasing intention at a determined price
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1 –
Determine criteria which are the most important according to the consumer himself.
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Coefficient of contribution to the final grade |
Significant's item compare to the final gade |
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The way you feel it in your mouth after some seconds |
0,23152 |
+++++ |
Items that have a strong contribution to the final mark |
Smoothness |
0,19423 |
+++++ |
Delicate taste
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0,18308 |
+++++ |
Fruit taste |
0,12255 |
++++ |
Items that contributate moderatly to the final mark |
Strength |
0,09575 |
+++ |
Firts impressions in your mouth |
0,06445 |
++ |
Items that have a low contribution to the final mark
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Degree of alcohol |
0,05129 |
++ |
Color of the wine |
0,03652 |
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Non significative items |
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2
– How to determin the psychological price compared to the rest of the offer in this market.
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3
– Evaluate the product according to some criteria, and according to the importance given by the consumer himself to these criteria.
Purchasing intention at a fixed price
Purchasing intention for regular consumers
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