Even before completing his studies at HEC, our manager, Philippe Lespinet, used to work with the very gurus, Jean Claude Wydow, Georges Sanerot and then Guy Aznar (the sociologist who introduced in France the American synectic techniques.

Then Philippe Lespinet was in charge of the creativity program at HEC, and also in charge of creativity training for the Danone executives.

All these techniques can be used for the following purposes:

	GANG researches
	new concepts/products/services research
	existing products improvement
	new packaging research
	new process research
	etc

PLM Marketing Research can now propose projective games that were only used during focus groups as ::

	the Chinese portrait
	the inventor portrait
	the planet game
	the cradle game
	the funeral oration
	etc